We don't Swum, we Swim.
Swim lesson software
Book. Pay. Teach.Without the texting chaos.
Fully customizable swim lesson software. Booking, payments, waivers, packages, and custom work from our in-house programmers included in your fixed monthly fee, not billed separately.
Solo $49/mo · School $129/mo · Custom work included · No lesson commission
Built for how swim lessons actually run
Private & packages
Single lessons, multi-packs, and credits parents understand.
Mobile-first calendar
Manage your day from the pool deck, not a desktop portal only.
Custom work included
In-house programmers tailor workflows, branding, and integrations. Covered by your fixed monthly rate.
Fully customizable · included
Custom work is included in your fixed monthly fee
No surprise engineering invoices. Solo is $49/mo. School is $129/mo. That flat rate includes product access and custom work from our in-house programming team: branding, booking rules, packages, reports, and integrations built to fit how you run lessons.
Fixed rate. Customization included. No commission on lessons.
Your brand
Colors, logos, booking page copy, and parent-facing flows that match your school, covered by your plan.
Your rules
Custom hours, packages, cancel policies, waivers, locations, and staff roles, included in the monthly fee.
Your stack
Hooks into calendars, CRMs, accounting, and tools you already use, no separate build contract.
Your team
Work directly with SwimFlow programmers. Custom work is part of the product, not a side project bill.
Our story
Founded by a coach who lived the chaos
Mark Spits went from UNC swimming and an Olympic path cut short by injury, to Goldman Sachs as a hedge fund manager, then built SwimFlow plus golf and tennis apps so coaches can teach without drowning in texts and spreadsheets. More sports are on the way.
“Coaches should spend their best energy in the water, not in their inbox.”
Mark Spits · Founder